Understanding Numbers Beyond the Spreadsheet
Back in 2018, we started arieonevox because too many businesses were drowning in data but starving for clarity. Financial reports shouldn't feel like decoding ancient hieroglyphs.
Why We Actually Started This
Honestly? We got tired of seeing smart business owners make decisions based on incomplete pictures. One client—a retail operation in Melbourne—was convinced their biggest expense was rent. Turns out inventory holding costs were eating 40% more profit than their lease payments.
That's when it clicked. People don't need more data. They need context. They need someone to point at the numbers and say, "This right here? This is where your money's actually going."
So we built arieonevox around that idea. Strip away the jargon. Focus on what matters. Give businesses the tools to spot problems before they become disasters.
How We Look at Financial Analysis
These aren't revolutionary principles. They're just the ones that work when you're trying to run a business instead of managing a spreadsheet empire.
Real Numbers First
We start with what's actually happening in your accounts. No projections. No wishful thinking. Just the current state of things laid out clearly.
Context Over Complexity
A 15% margin sounds great until you realize your industry average is 28%. Numbers need comparison points to mean anything useful.
Patterns Not Panic
One bad month doesn't define a trend. We look at patterns over time to help you distinguish between seasonal dips and actual problems.
What We've Built Since 2018
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2019 Launch
Started with twelve businesses in the Wollongong area. Focused purely on profitability tracking because that's what everyone kept asking about.
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2021 Expansion
Added cost analysis tools after clients kept discovering hidden expenses they'd overlooked for years. Sometimes the small leaks sink the ship.
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2023 Refinement
Introduced industry benchmarking. Turns out businesses really want to know how they stack up against similar operations.
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2025 Today
Working with businesses across Australia who need clearer financial visibility. Still based in Wollongong, still focused on practical analysis.
Who's Behind arieonevox
Small team. Focused approach. Everyone here has spent time working with actual businesses, not just theories about them.
Bryson Kettridge
Founder & Lead Analyst
Spent eight years in corporate finance before realizing small businesses needed this stuff more than enterprises did. Started arieonevox to make financial analysis accessible.
What We're Actually Committed To
Look, we're not going to promise we'll transform your business or guarantee specific results. That's not how financial analysis works.
What we can do is give you clearer visibility into where your money goes, help you spot inefficiencies you might have missed, and provide context that makes your numbers actually mean something.
Some businesses see immediate improvements. Others take months to implement changes. That's normal. We're here to provide the analysis—the implementation is still on you.
Principles That Guide Our Work
These shape how we approach every analysis, every client conversation, and every piece of advice we give.
Clarity Beats Complexity
If we can't explain a financial concept in plain language, we probably don't understand it well enough ourselves. No hiding behind jargon.
Honest Assessment
Sometimes the numbers tell uncomfortable stories. We don't sugarcoat findings or oversell solutions. You get the real picture, even when it's not pretty.
Practical Over Perfect
A good analysis you can actually use beats a perfect one that sits in a drawer. We focus on actionable insights instead of theoretical perfection.
Long-Term Perspective
Quick fixes rarely solve underlying problems. We look at patterns over time and help you build sustainable financial practices.
Questions About Financial Analysis?
We're based at 234 Corrimal St in Wollongong. Whether you're trying to understand where profit's leaking or just want a clearer picture of your finances, reach out. We'll talk through what you're dealing with.
Get In Touch